More than just a logo… my process
There’s a couple of ways I could go about addressing that title. I could go into the depths of how a logo is just a piece of the puzzle and utilizing quality graphic designers and services will put the rest of the puzzle together for you. OR I could walk you through the process of what you get when we work on a brand identity package together. I think I’ll go that route and save the other for a later time.
SO when we start working together, it’s a collaboration.
ONE - Book A Discovery Call
First off, when you go to schedule a discovery call with me, you’ll be given the option for a brief 15-minute strike mission or a more in-depth 50-minute call to really dive into what you are looking for. I recommend the longer option if you know what you want and are more ready to jump right in knowing you will be using my services. The shorter option is a quick touch base, if you are shopping around and just getting an idea of what you need. A great place to start to get the ball rolling. You’ll be filling out a design questionnaire for either to get some talking points ahead of time.
TWO - Project Proposal
After the discovery call of your choosing, I put together a project proposal based on the information we discussed in the call. This proposal will outline the steps, timeline and pricing of the project.
THREE - Project Brief
The next step after you sign off on the proposal will be invoicing for half the project cost to start. Once that is paid, I will create a Project Brief going over where your brand currently is, where you envision it going, colors and brands your like, as well as two initial conceptual mood boards based on the information provided. This allows you to see where my mind is headed and if it aligns with where your mind headed. Once you pick a concept, we’re off to the races.
FOUR - Inital Sketches
Once a concept is chosen, I jump into working on 3 initial sketches of your logo. I work in all black to keep things simple to make sure the mark is right. Let’s not get distracted by color just yet haha. You tell me if any of the sketches are vibing for you, any ideas you’d like to combine, and things you don’t like so we can make sure to keep them out going forward.
FIVE - Revisions
After a direction is picked from the sketches, you get up to 2 rounds of revisions on the chosen logo concepts. We also start to explore color palettes here.
SIX - Delivery
The final step is to package up all your brand spanking new logo and brand assets for you to have and to hold. I will provide a dropbox link for you to be able to download and have them forever. There will be file types for print and online use. The piece of the puzzle is your Brand Pack that is mini-guide to your brand. It includes guidance on logo usage, typography and colors.
Three is nature’s number and six is two times three and there’s two of us on these projects. What wild coincidence. Maybe that’s a sign to book a call with me to see what magic we can make happen together for your business.
